Customers invest in products and services that create Value for them - either decreasing the cost of their product or services or enhancing the value they provide to Their customers.  Creating the visceral sense of excitement in your customer from the effective illustration of value remains the holy grail for any sales, product or customer team. Doing so is not just quantification or mathematical proof. It is rather stories that emerge from connecting the dots of performance data, insights and visualization with the customer’s perception of value at a given moment. Assembling and evolving these stories to meet the moment is a team sport and requires nuanced playbooks that connect and empower analytics, product, sales and customer teams. In this session, I will introduce the framework I have honed across several organizations to expose and overcome common value story pitfalls.
At the end of this session, you will have strategies to
Jen Seale has built and led transformational analytics teams over the past decade in diverse organizational environments such as Olive AI, CoverMyMeds, and Nationwide Insurance. With a passion for illuminating customer value and a knack for systems thinking, Jen builds analytics teams that balance the needs of the business with the strengths and developmental needs of her team members. Jen holds Master's degrees in both Literature and Computer Science and became obsessed with the power of data to tell and endorse stories worth hearing early in her career.
Jen Seale has built and led transformational analytics teams over the past decade in diverse organizational environments such as Olive AI, CoverMyMeds, and Nationwide Insurance. With a passion for illuminating customer value and a knack for systems thinking, Jen builds analytics teams that balance the needs of the business with the strengths and developmental needs of her team members. Jen holds Master's degrees in both Literature and Computer Science and became obsessed with the power of data to tell and endorse stories worth hearing early in her career.