Building experiences with 1PD allows organizations to build stronger connections to customers. These organizations that build stronger relationships with their customers via 1PD have better outcomes. I will also demonstrate various ways to enable 1PD across paid media to drive strong experiences for customers and walk through some case study examples of clients that have benefited from 1PD mobilization.
As US Head of Audience Data & Enablement, Nidhi is responsible for bringing Audience Strategy & Insights at the center of the End-to-End planning process. As member of MediaCom US Leadership team; Nidhi is leading the transformation of our operations, pushing audiences through the full Planning, Activation, Measurement process and elevating the use of predicative audience modeling across accounts. Achieving this by leveraging our best-in-class tools, data, and madtech technology. She over sees all audience and data strategy practitioners to ensure that our clients can leverage the interception of data and technology, transforming the way brands communicate effectively to audiences. Most recently, Nidhi has brought her expertise to onboard the Elanco account for Mediacom. Nidhi has hands on experience in growing teams and clients to profitable growth in highly competitive segments. Her extensive experience covers various verticals such as CPG, Technology, Retail and Automotive. Nidhi has served as Diversity and Inclusion Board Member for Together Digital and a Female Foundry Member. She is currently an adjunct Professor at Franklin University where she teaches Digital Analytics and Marketing to adults looking to get into the Digital Analytics space.
As US Head of Audience Data & Enablement, Nidhi is responsible for bringing Audience Strategy & Insights at the center of the End-to-End planning process. As member of MediaCom US Leadership team; Nidhi is leading the transformation of our operations, pushing audiences through the full Planning, Activation, Measurement process and elevating the use of predicative audience modeling across accounts. Achieving this by leveraging our best-in-class tools, data, and madtech technology. She over sees all audience and data strategy practitioners to ensure that our clients can leverage the interception of data and technology, transforming the way brands communicate effectively to audiences. Most recently, Nidhi has brought her expertise to onboard the Elanco account for Mediacom. Nidhi has hands on experience in growing teams and clients to profitable growth in highly competitive segments. Her extensive experience covers various verticals such as CPG, Technology, Retail and Automotive. Nidhi has served as Diversity and Inclusion Board Member for Together Digital and a Female Foundry Member. She is currently an adjunct Professor at Franklin University where she teaches Digital Analytics and Marketing to adults looking to get into the Digital Analytics space.