Building a sustainable data strategy requires cross-organizational alignment that is difficult to achieve. In this session, Kathy Koontz will explore people and process considerations an organization should account for as it begins a journey to build a sustainable data flywheel: including the power of using key tenets, aligning for innovation, decentralized governance, and data literacy. Koontz will share use cases and examples of enterprises embarking on this data journey and actionable first steps for getting started.
Kathy Koontz is Principal Data Strategist with Amazon Web Services working to help customers create sustainable competitive advantage from their data and analytics investments. She has more than 30 years of experience working with large organizations in data and analytics across multiple industries including retail, financial services, public sector, and others. Her roles have been in both business and technology ranging from ETL developer writing SQL code, working as a marketing analyst measuring omni-channel campaign effectiveness, to leading analytic transformation programs at multiple Fortune 100 financial services companies. Additionally, she has demonstrated success in building high-performing teams, driving organizational change, improving analytics maturity, and leading customer-centric transformations. She is a regular conference speaker focusing on realizing sustainable competitive advantage from analytics and serves as an advisory board member for the Customer Analytics Program at The Wharton School, University of Pennsylvania. When not transforming analytics organizations, Koontz enjoys spending time with her husband and two daughters in a variety of activities including road cycling yoga, snow skiing, hiking, cooking, traveling and other adventures. She also raises money for cancer research through the Pelotonia community.
Kathy Koontz is Principal Data Strategist with Amazon Web Services working to help customers create sustainable competitive advantage from their data and analytics investments. She has more than 30 years of experience working with large organizations in data and analytics across multiple industries including retail, financial services, public sector, and others. Her roles have been in both business and technology ranging from ETL developer writing SQL code, working as a marketing analyst measuring omni-channel campaign effectiveness, to leading analytic transformation programs at multiple Fortune 100 financial services companies. Additionally, she has demonstrated success in building high-performing teams, driving organizational change, improving analytics maturity, and leading customer-centric transformations. She is a regular conference speaker focusing on realizing sustainable competitive advantage from analytics and serves as an advisory board member for the Customer Analytics Program at The Wharton School, University of Pennsylvania. When not transforming analytics organizations, Koontz enjoys spending time with her husband and two daughters in a variety of activities including road cycling yoga, snow skiing, hiking, cooking, traveling and other adventures. She also raises money for cancer research through the Pelotonia community.