Details

July 20, 2023

10:55 am

-

11:35 am

Union

Track:

Leadership & Strategy

Level:

Intermediate

Description

Leading a data-driven organization requires more than technology and processes; there is a need for an effective data analytics team to ensure the technology and processes are adopted and that best practices are used to get the most value out of your data.

Businesses deal with many disruptions, but none is evermore present than the shortage of skilled talent. Unfortunately, finding individuals who are trained and experienced in the field of analytics is challenging. Therefore, it would be best if you strategically built your data analytics team so that you are set up for long-term success.

Leaders ask how to build the right team and where to start. First, you need to identify how data and analytics fit into your overall business operations and then learn the typical roles and functions of a data and analytics team. Knowing this will help you understand the talent gaps and build an effective and efficient team. In this session, we'll discuss how your operating model will shape your staffing needs and your data analytics team's different roles and functions to reach your business goals. First, we will cover the decentralized, centralized, and hybrid operating models. Then we will cover a data analytics team's key roles and functions and how they address each stage of the data lifecycle. While there is no one-size-fits-all approach to building an effective data analytics team, This session will help you use your organization's specific data and analytics needs, resources, and capabilities to best develop your team.

Details

July 20, 2023

10:55 am

-

11:35 am

Union

Track:

Leadership & Strategy

Level:

Intermediate

Presenters
Aline Kasliner
SVP, Group Director, Analytics
SOLVE(D) | An IPG Company

Bio

Aline is a Performance Optimization Leader, Analytics Pro, & Growth Marketer with 10+ years of experience enabling a variety of brands, from start-ups to global giants in maximizing the value of their marketing investments, customer portfolio, and owned channels through the marriage of strategy and analytics. Aline is a champion of innovation with a passion for ‘Growth Hacking’ by leveraging technology, machine learning, and data science to improve customer targeting, experience & loyalty resulting in bottom line demonstrable results. Her areas of expertise include: A deep foundational understanding of online, offline, and omni channel customer journeys, producing actionable behavioral and attitudinal insights to drive targeted strategies for acquisition, retention, loyalty, and advocacy, Regularly consulting with VP and clients to drive business and data transformation strategies through thought leadership, analytics testing teams, market research, cross functional partnership, and advanced models that assess business plans and provide solutions that foster growth and increase productivity, leading global teams and driving cross-team collaboration., and more.

Bio

Aline is a Performance Optimization Leader, Analytics Pro, & Growth Marketer with 10+ years of experience enabling a variety of brands, from start-ups to global giants in maximizing the value of their marketing investments, customer portfolio, and owned channels through the marriage of strategy and analytics. Aline is a champion of innovation with a passion for ‘Growth Hacking’ by leveraging technology, machine learning, and data science to improve customer targeting, experience & loyalty resulting in bottom line demonstrable results. Her areas of expertise include: A deep foundational understanding of online, offline, and omni channel customer journeys, producing actionable behavioral and attitudinal insights to drive targeted strategies for acquisition, retention, loyalty, and advocacy, Regularly consulting with VP and clients to drive business and data transformation strategies through thought leadership, analytics testing teams, market research, cross functional partnership, and advanced models that assess business plans and provide solutions that foster growth and increase productivity, leading global teams and driving cross-team collaboration., and more.

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Bio

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