Behavioral analytics is unique in that it brings together data, analytics, and human behavior. We utilize sophisticated techniques and tools that ultimately help us identify patterns, understand consumers, and model future behavior. Not only is it a challenge to predict customer behavior, but people also have a difficult time communicating the rationale that drives their decisions. Conjoint analyses help us assess the importance of several decision factors, specifically by evaluating how trade-offs are made among those factors. For instance, we know that price is important with almost all consumer goods. A study utilizing conjoint analysis techniques further helps us to explore the factor of price and enables us to model how preferences change as price is modified within the context of those other factors. In our presentation, we will help you understand conjoint analyses in all of their technical complexities as well as show you how we use these insights to support our business partners.
Sara Greaves earned her Master’s degree in Social Psychology from The Ohio State University where she studied self-control and how the cognitive associations between distance and abstraction impact various life outcomes. Sara has spent her professional career working in a range of fields including user experience research, digital marketing, marketing operations, and analytics. Sara joined Nationwide’s Enterprise Analytics Office in 2019 and leads a team of researchers and data scientists. In her free time, Sara enjoys field hockey, spending time with her husband, Danny, and spoiling her dogs, Reina and Yogi.
Sara Greaves earned her Master’s degree in Social Psychology from The Ohio State University where she studied self-control and how the cognitive associations between distance and abstraction impact various life outcomes. Sara has spent her professional career working in a range of fields including user experience research, digital marketing, marketing operations, and analytics. Sara joined Nationwide’s Enterprise Analytics Office in 2019 and leads a team of researchers and data scientists. In her free time, Sara enjoys field hockey, spending time with her husband, Danny, and spoiling her dogs, Reina and Yogi.
Tiffany completed a PhD in Clinical Psychology and a doctoral minor in Quantitative Psychology from The Ohio State University in 2019. She is currently on the Behavioral Analytics team at Nationwide, where her responsibilities include completing survey research and leading peer review. Tiffany has training in data analytics, evaluating statistical methods, leadership, and mental health.
Tiffany completed a PhD in Clinical Psychology and a doctoral minor in Quantitative Psychology from The Ohio State University in 2019. She is currently on the Behavioral Analytics team at Nationwide, where her responsibilities include completing survey research and leading peer review. Tiffany has training in data analytics, evaluating statistical methods, leadership, and mental health.