In the era of AI and technology, it is more critical now than ever to humanize each of our unique health experiences. How do we ensure we are delivering an impactful, memorable message to our audience in a world that is constantly competing for our attention? How can we ensure our rich insights and capabilities are clearly communicated in a way that is easy to understand and peaks interest?

Visual clarity is key to creating and maintaining understanding and attention with customers to drive the greatest impact in the market. The session will explore impactful ways to tell a clear, impactful data story that will not only engage your audience, but retain their engagement. Through the lens of healthcare and life sciences, we will discuss how we can turn complex quantitative and qualitative insights into actionable creative assets that help drive change and bring the patient and physicians voices to the forefront. An example case study would be communicating global diagnosed and undiagnosed Psoriasis rates that impacted how the marketing team of a leading pharmaceutical company drove change for their patients. The session will challenge the norms of infographic, video and dashboard design to discuss how you can take control of your own storyline and deliver data to your audience in a way that makes sense to them.