If data is the new oil, then companies need to learn not just how to extract it, but how to refine it. This presentation will delve into the critical role of data strategy and data management as the foundational pillars for enabling impactful analytics and cutting-edge technology. Hear how these concepts turned an understaffed IT team of a U.S. manufacturing company in the most entrenched industry in the world into a powerhouse for leveraging data for innovative AI/ML models. Explore how to develop robust governance, measure data quality, and bridge the gap between technical and business to transform raw data into meaningful insights that foster a culture of strategic decision-making.