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Learn how to bridge the gap between data and decision-making by adopting a practical storytelling methodology that prioritizes clear communication and sensitivity to audience needs. This session introduces a repeatable framework centered on four core principles: knowing your goal, audience, and story; streamlining visual content; enhancing comprehension speed; and telling your story clearly from the audience's perspective. Using concrete, before-and-after examples, participants will see how intentional design choices, visual hierarchy, and narrative emphasis help insights surface faster and stick longer. Attendees will also explore how people actually read charts and dashboards, and how small adjustments in layout, labeling, and emphasis can dramatically improve understanding. Rather than focusing on tools, this session focuses on thinking: how to design data stories that reduce cognitive load, answer the unspoken "so what," and support confident action. Participants will leave with a clear methodology they can apply immediately to dashboards, presentations, and stakeholder communications.
Learn how to bridge the gap between data and decision-making by adopting a practical storytelling methodology that prioritizes clear communication and sensitivity to audience needs. This session introduces a repeatable framework centered on four core principles: knowing your goal, audience, and story; streamlining visual content; enhancing comprehension speed; and telling your story clearly from the audience's perspective. Using concrete, before-and-after examples, participants will see how intentional design choices, visual hierarchy, and narrative emphasis help insights surface faster and stick longer. Attendees will also explore how people actually read charts and dashboards, and how small adjustments in layout, labeling, and emphasis can dramatically improve understanding. Rather than focusing on tools, this session focuses on thinking: how to design data stories that reduce cognitive load, answer the unspoken "so what," and support confident action. Participants will leave with a clear methodology they can apply immediately to dashboards, presentations, and stakeholder communications.
Carolyn Stillwell leads enterprise efforts to improve how data is communicated, understood, and acted upon at The Children’s Hospital of Philadelphia (CHOP). She founded CHOP’s Data Storytelling Center of Excellence (DSCOE), one of the only initiatives of its kind in healthcare dedicated to advancing data communication as a core organizational capability. Through targeted education, consultation, and standards development, she works across operational, analytic, research, and clinical domains to transform complex data into clear, credible, and actionable insights that strengthen trust and enable better decision‑making.
